Netflix announces new tech to stop password sharing
The days of sharing a Netflix account with your friends are quickly coming to an end.
The streaming giant is set to introduce new tech which will prevent multiple households leeching off one subscription.
Execs believe around 100 million homes engage in the practice, which the company says “undermines” its ability to invest and improve content.
It’s been a rough 12 months for Netflix.
Last year, the company recorded it first subscriber loss in more than a decade.
While no exact date has been set for the worldwide rollout of the new policy, it could begin as early as March.
Users will be required to have their own account and login, unless you live in the same household as someone who has an account.
It follows a number of trials and introductions Netflix made throughout 2022.
“So we’ve worked hard to build additional new features that improve the Netflix experience, including the ability for members to review which devices are using their account and to transfer a profile to a new account.”